All of Randy’s small business marketing keynotes and workshops are customized to your unique industry and may include a report on current industry trends. Randy can also do pre-conference interviews to determine specific marketing issues that attendees are struggling with and then address potential solutions to those issues in his talk.
60-120 minutes (heavy content) keynote, break-out session, or full-day workshop*
This highly-customized, comprehensive program is a high-level overview of the strategies needed to address the unique challenges of marketing in your industry. Covers all seven of the key elements of creating an integrated marketing system that will increase sales while reducing stress and frustration. Participants will learn how to create a marketing system that accomplishes the following:
*The full-day workshop format is an ideal program to offer as an option to conference participants who want to come a day earlier, possibly for an extra fee.
60-90 minute Keynote or Break out
Nothing has changed the small business marketing landscape in recent years as much as digital marketing. Old marketing media like the yellow pages and newspapers have given way to a new age where customers are now far more likely to discover new products and services online. Thus, it is critical for small businesses today to have a strong online presence that generates leads and builds strong on-going relationships with customers. Digital marketing is one of the best ways for small businesses to help “level the playing field” versus larger companies. (Note: this is a high-level “non-technical” look at digital marketing). Key learning outcomes include:
Highly interactive one to three-hour breakout session or half-day workshop.
What if there was a way to immediately connect with sales prospects and know the best ways to build relationships and make presentations to them? Well, that’s what this fascinating program is all about! This is a practical method for salespeople to identify their own personality type as well as those of their sales prospects, and then build relationship strategies around that information. Key learning outcomes are:
30-60 minute keynote or 60-90 minute breakout session
Branding is most underrated and misunderstood part of building an effective small business marketing system. Yet time spent developing an effective brand strategy can dramatically increase marketing ROI. This program will focus on the process of creating a powerful brand that stands out in the marketplace, attracts new customers and inspires customer loyalty. Includes the following learning outcomes:
60 minute break out to a half-day workshop
Surveys indicate that lead generation is one of the biggest concerns that small businesses have when it comes to their marketing. Leads are a critical component for any company to grow. Participants in this workshop will learn how to get more “bang-for-the-buck” and create a lead generation system that delivers a steady flow of leads every month. Topics include:
“Planning and strategy ideas were superb…”
– Cindy Long, A Mystic Voyage
“Extremely informative. Taught with great enthusiasm!”
– Nanci Smith, Medical Professionals, Inc
“Well developed presentation – great adapting to your specific audience.”
– Susanne Ferry, ET Marketing
“Great content, delivery, and interaction with your audience!”
– Mike Oakes, Unified Title