Keynotes & Workshops

All of Randy’s small business marketing keynotes and workshops are customized to your unique industry and may include a report on current industry trends.  Randy can also do pre-conference interviews to determine specific marketing issues that attendees are struggling with and then address potential solutions to those issues in his talk.

Currently, Randy is offering the following presentations:     

How to Create a Powerful Marketing System for (Your Industry)

60-120 minutes (heavy content) keynote, break-out session, or full-day workshop   

This highly-customized, comprehensive program is a high-level overview of the strategies needed to address the unique challenges of marketing in your industry. Covers all seven of the key elements of creating an integrated marketing system that will increase sales while reducing stress and frustration. Participants will learn how to create a marketing system that accomplishes the following:

  • Defines Ideal Customer Profiles so the business can focus its limited resources for greater impact
  • Defines key selling points and core messaging to help the business stand out from competitors 
  • Creates a lead generation system that consistently delivers quality leads every month
  • Develops a customer experience system that builds customer loyalty and increases referrals
  • Includes tactics for increasing purchase frequency and the average value of each sale.

 

Digital Marketing Strategy for (Your Industry)

60-90 minute Keynote or Break out 

Nothing has changed the small business marketing landscape in recent years as much as digital marketing.  Old marketing media like the yellow pages and newspapers have given way to a new age where customers are now far more likely to discover new products and services on-line. Thus, it is critical for small businesses today to have a strong online presence that generates leads and builds strong on-going relationships with customers.  Digital marketing is one of the best ways for small businesses to help “level the playing field” versus larger companies. (Note: this is a high-level “non-technical” look at digital marketing).  Key learning outcomes include:

  • How to draw quality traffic to your website with search engine optimization (SEO).
  • What are the key elements to build into your website to help convert online traffic into leads.
  • What are the pros and cons of various social media platforms.
  • How to build a content strategy to enhance lead generation and build authority and trust.
  • How to build a complete Lead Funnel to attract traffic, convert them into leads, and nurture those leads into customers.     

 

Relationship Strategies for Dramatically Increasing Personal Sales 

Highly interactive one to three hour breakout session or half-day workshop.

What if there was a way to immediately connect with sales prospects, know what’s important to them, and know the best ways to pitch  build relationships with them?  Well, that’s what this program is all about!  This is a practical method for sales people to identify their own personality type as well as those of their sales prospects and then build relationship strategies around that information.  Key learning outcomes are:

  • What are the four main personality types and which ones do the salesperson fall into?
  • Using video examples, the salesperson learns how to quickly identify which of the four types their prospect falls into. 
  • Armed with the knowledge of their own type and their prospects type, the sales person can create specific relationship and presentation strategies that will help them to dramatically increase their selling success.      

 

How to Create a Powerful Small Business Brand Strategy

 30-60 minute keynote or 60-90 minute breakout session

Branding is most underrated and misunderstood part of building an effective small business marketing system.  Yet time spend developing an effective brand strategy can dramatically increase marketing ROI.  This program will focus on the process of creating a powerful brand that stands out in the marketplace, attracts new customers and inspires customer loyalty.   Includes the following learning outcomes:

  • How to collect the research needed to create an effective brand.
  • How to define who the brand will focus on by creating Ideal Customer Profiles.
  • Develop compelling “Key Selling Points”. This defines what the company offers that will make it stand out in the hearts and minds of its customers and prospects   
  • How to build an image of authority and trust into the brand’s identity

 

How to Create a Powerful Lead Generation System

60 minute break out to a half-day workshop

Surveys indicate that lead generation is one of the biggest concerns that small businesses have when it comes to their marketing.  Leads are a critical component for any company to grow.  Participants in this workshop will learn how to get more “bang-for-the-buck” and create a lead generation system that delivers a steady flow of leads every month.  Topics include:

  • How to target the right customers
  • Inbound vs outbound methods – How to select the methods that are best suited for a specific business
  • How to automate lead generation using the latest in digital marketing technology
  • How to get prospects to know, like, and trust a business using on-line content marketing
  • How to create compelling marketing communications that generate measurable response.
  • How to create an effective referral system
Book Randy

“Planning and strategy ideas were superb…”
– Cindy Long, A Mystic Voyage

“Extremely informative. Taught with great enthusiasm!”
– Nanci Smith, Medical Professionals, Inc

Well developed presentation – great adapting to your specific audience.”
– 
Susanne Ferry, ET Marketing

“Great content, delivery, and interaction with your audience!”
– 
Mike Oakes, Unified Title