Tactics without Strategy is the Noise Before Defeat– Sun Tzu
A marketing system is a strategic process for continually acquiring new customers, maximizing their value, and turning them into loyal advocates of your business. When you create a marketing system you get the following benefits:
Situation Analysis – We begin by evaluating the big picture business environment for your business. What are your strengths and weaknesses? How might factors like technology, government, and demographic and cultural shifts impact you in the near or long term? What changes are going on in your industry that might affect your business? While these environmental forces are not things we can control, we can create strategies to reduce or eliminate threats and take advantage of opportunities.
Competitive Research – Detailed report on competitive factors for 3-5 of your top competitors. Analysis of their overall strengths and their online presence including website rankings, reviews, and social presence.
Customer Research (Optional but usually recommended) – We create an email survey for your customers or do phone interviews to get a picture as to why they buy from you vs. your competitors. This is helpful in developing your Unique Value Proposition and Branding. It also helps us develop Ideal Customer Profiles and uncover strengths and weakness in your Customer Experience System.
The Foundation of your system represents the critical marketing components often overlooked by small businesses. Often, they skip over these steps and move right to the tactics found in the three subsystems. This is a big mistake! Your tactics will lack focus and power and you won’t be able to maximize the value that each customer can potentially bring to your business.
It takes a great deal of time and thought to build a solid foundation for your marketing system. But the good news is, once built, your foundation typically requires little or no effort to maintain.
Your sub-systems are where the actual day-to-day work of your marketing takes place. For most businesses to grow they need to be continually getting new customers, giving them a great customer experience and developing strong relationships with them. Fortunately, digital marketing systems can greatly simplify many parts of this process.
Personal Selling Plan (Optional) – If you use inside and/or outside salespeople, we can evaluate your hiring, training, compensation, and selling processes and make recommendations for improvement.
Done-For-You Marketing System Designs run from $7,500 to $10,000 and are most appropriate for companies with annual revenues in access of $500K.
“There was a point where we thought we might have to close our doors for good. Randy was a tremendous help with innovative ideas like designing customer surveys, restructuring our pricing strategy, and bringing in digital marketing tools. His creativity was amazing! Today our “little theater” does over $1 million in annual revenues!”
-Ed Chambers, Former Board Chair
-The Town Hall Arts Center