Online Courses

Install a Proven Marketing System That Will Help You Gain More Clarity, Control, Confidence and Customers for Your Business Right Away!

The Small Business Marketing Academy has partnered with Duct Tape Marketing to bring you what we believe is the world’s finest small business marketing training. Recently upgraded, the DTM System has already transformed thousands of small businesses; and it can transform yours as well! Here’s Duck Tape Marketing founder, John Jantsch:

Calling the Duct Tape Marketing System a course doesn’t accurately reflect what it is.

We’ve all bought courses before only to visit them once, kick the tires a bit, maybe even get a couple of good ideas, but then we feel the pull of the next course and we are off. The Duct Tape Marketing System v2 was designed to address this basic failure of most courses. We married what we believe is great content with an action plan and software that not only guides you it enables you to do the work we teach. (We’ll also pair you with an accountability partner in the program so you can have someone by your side doing the work and pushing you to do the same.)

  • We’ll tell you why SEO is so important, but then our tool will guide you right to the exact way to increase your search rankings with directory listings and reputation management – it’s learn, point, click, implement and move on.  Oh, and the ongoing automated reports will constantly let you know how you are progressing. It’s truly an innovation in online marketing training – learn and do in one tool.
  •  We’ll tell you why social media engagement is so vital, but then our tool will allow you to connect your social profiles and schedule content and engagement from inside the tool, tweet and retweet content we find for you from inside the tool and track your social following and engagement from inside the tool.
  • Every action step has a point value and priority assigned and the tool tracks your score giving you the ability to turn taking action into a game – you can even delegate action steps and assign homework to team members and know when and how they completed the tasks with automated task reporting.
  • If you’ve purchased a course in the past only to be let down because you couldn’t ever realize the value of the information, you’ve come to the right place – information without action won’t get you anywhere.

Information + Action + Results + Reporting = Duct Tape Marketing System

If you’re one of those people who believe that marketing is hard or complicated or something you’re just no good at – we’ve got news for you – none of that is true. Or, if you’re one of those people who buys this course and that course hoping to make a change – let us assure you, this time, it can be different.  When you join the Duct Tape Marketing System you are also joining a community of business owners, coaches, and marketers all determined to make a difference – to make certain that you meet your objectives.

For over 20 years now we’ve been helping business owners like you gain clarity, control, confidence and customers by installing a marketing system. Business owners and marketers have been bombarded over the last few years with so many changes that it’s no wonder it all seems so complicated and convoluted, when in fact, it’s really not that hard to understand at all . . .

  • If you approach your marketing logically and practically
  •  If you get very clear about how to spot an ideal client
  •  If you understand the perfect way to make your business stand out in the crowd
  •  If you know the secret to creating content that attracts eager buyers
  •  If you have the precise formula for creating the most profitable customers
  •  If you know how to build a total online presence that makes your brand the obvious choice
  •  If you know how to turn social media participation into sales
  •  If you know how to build an army of referral partners eager to act as your sales force
  •  If you know how to dramatically increase how many leads turn into customers
  •  If you know where to invest your dollars and where to avoid
  • If you can quickly gauge the effectiveness of every move you make

In other words – if you build a proven marketing system

Why not take advantage of the product of 20 years of building, testing, refining and documenting a proven road map that has been employed by just about every industry imaginable?

“John is a master at taking proven processes and integrate them with online marketing to truly reveal what makes you remarkable. The DTM system will engage you in developing your focus and inspire you to be even better. Through simple videos and workbooks, you will be hooked on marketing and fall in love with your business again.” – Steve Gasser, CEO at Vivid Image

Here’s what you get when you join the Duct Tape Marketing System and Coaching Program:

1) Access to the Duct Tape Marketing System Course

9 modules and 90+ bite-sized lessons set up in the order you need to accomplish building a marketing system that will grow and expand with you. (More Information – Click here to see the full course curriculum.)

Tiered 100, 200, 300 series lessons and tasks – jump in and complete the most important tasks first and then complete more advanced tasks as you move through the system. The software tool keeps track of every task you complete and awards you with impact point so you can track your progress throughout the course.

The course also includes over 50 worksheets that you can complete in downloadable PDF form or online form tool that emails your content to you.

2) Powerful Task Flow Engine

This is the innovation that makes this program so unique. We’ve married knowledge with a software tool that records every task you complete, keeps you on track, helps you automate and manage many of your marketing projects, and produces monthly reports tracking your growth.

Here is a list of the reports included – all covering competitor analysis and adjustable date ranges: SEO report card – including an SEO score, rank analysis, link building, on-site analysis, website accessibility, trust metrics and current indexing

  • Keyword rankings – including competitive ranking for each keyword and target keyword analysis
  • Link analysis – including link analysis, unique domains for your website, top inbound links and anchor text analysis
  • Social Report card – including a social score, Facebook analysis, Twitter analysis, and LinkedIn analysis
  • Facebook summary – including a snapshot, total page likes, number of posts, engagement, demographics, reach and posts
  • Twitter summary – including a snapshot, total followers, total tweets, total engagement, and tweets
  • LinkedIn summary – including a snapshot, total followers, total posts, reach, and posts
  • Activity summary – including % complete, number of completed tasks, impact points, task history and task detail
  • Analytics summary – including traffic overview, channel overview, popular pages device overview, organic traffic analysis, and social media traffic analysis

Click the video below to get a quick test-drive demo of the system and task flow engine


3) Accountability Pairing

As part of the program, you have the option to be matched with another participant to help hold you accountable. Participants are screened and matched based on things like location, industry and business size. This feature alone may allow you get more out of this course than any you have joined.

4) Monthly Live Training Session

Each month John Jantsch will drill down into an important and sometimes trending topic and help you go deeper and deeper in your understanding of marketing. (Look for special guest appearances from outside experts too.)

My favorite part of DTMS is the connectivity to others, to the DTM team, the monthly webinars, & Q&A.  It really is a complete resource for any small business owner.” – John Arena, Owner and Instructor at The Martial Arts Arena, New Jersey, USA

5) Private Facebook Group

The program includes access to a private Facebook group where you’ll meet other business owners working on the same challenges as you. You’ll find Duct Tape Marketing Consultants in the community who can help you when you get stuck and even consult with you.

6) Access to Our Private Toolbox

Hand selected list of our go-to resources and software to help you get more productive. The new Duct Tape Marketing System version 2 eliminates the blind ‘seat of your pants’ experience by using a built-in dashboard that shows both your progress in actually implementing a real, focused, step-by-step marketing system AND by showing your own measurable results. This is the right combination of technology and personal support to finally achieve your business goals in 2016.

7) Connection and Accountability

This may be the last marketing program you ever buy as we have integrated everything you need to succeed. We are here to help you move the needle every single month for as long you like. Just click the help button found on every single page of the course and app.

The Duct Tape Marketing System is seen in and on:

where to find duct tape marketing

Who is this program for?

Remodeling contractors, attorneys, real estate agents, manufacturers, retail stores, plumbers, consultants, coaches, painters, accountants, insurance agencies, trainers, designers, artists, print shops, programmers, software companies, banks, publishers, doctors, dentists and many more. . . have installed our marketing system with stunning results.

But, this is not a quick fix, get rich overnight, try my secret approach kind of thing. If you’re looking for that mythical beast you’ve come to the wrong place. Effective marketing takes work for sure, but mostly it takes focus and a team of people committed to helping you stay focused.

Two options to help you grow the way that works best for you

Option 1 – Self-paced

In this plan, you have access to the entire course, workflow engine, monthly webinars, accountability partner option, Facebook Group and automated reporting.

Option 2 – Course with coaching from Randy Braun, President of The Small Business Marketing Academy

In this plan you get everything included in the self-paced version – access to the entire course, workflow engine, monthly webinars, accountability partner option, Facebook Group and automated reporting AND you’ll have access to Randy for a personalized onboarding session, weekly open “office hours” call in for questions and unlimited email support. Click here to read Randy’s Bio.

How much does the program cost?

Take a full 30 days to test drive the system and program and if you don’t believe that installing a marketing system will help you grow your business we’ll refund your investment without question.


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Here’s What Some Current Members Have Said:

I like this program a lot–it feels like I’m doing some crucial strategic planning, and not ‘just’ a marketing program. The lessons and worksheets in the course are high quality and exceptionally helpful. They are short, simple and easy to use.” – Deb Spencer, Executive Director at Sister India, Oklahoma, USA

I think that John’s knowledge is awesome and he is able to separate the important stuff from the fluff.  There are many courses out there but most of them are a waste of time and money as theymislead you as the course providers simply don’t understand the area. I also like the practical nature of the DTM course.” – Sean Simon